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A shortlist from a competitor swipe file

JEV makes competitor research feel like a cheat code. Give it your competitors’ ads. Break them down by hook, angle, offer and format. Then turn recurring combinations into a shortlist for your next creative test. From an endless swipe file to “here’s what we should try next.” Your competitors just became your…

How it uses Jev

Uses Jev to make the bounded decisions demonstrated by A shortlist from a competitor swipe file.

Why it's interesting

Shows a concrete Jev-driven result in public media and passed the verified engagement threshold.

How often does Jev run?

This project calls Jev on demand, in response to user input or events.